Privacy Policy

What information does Ferndale Pride collect?

Ferndale Pride may collect five types of information:

  • Contact data (including but not limited to your name, email address, phone number, physical address) when you inquire about an event or program, or when you sign up for an event or program;
  • Registration data (including but not limited to the characteristics of your booth or contingent, or information about your organization) when you inquire about an event or program, or when you sign up for an event or program;
  • Demographics data (including but not limited to age, gender, income category, family situation, etc.) when you voluntarily fill out a Ferndale Pride Demographics Survey;
  • Feedback data (including but not limited to ratings and free text feedback) when you voluntarily fill out a Ferndale Pride Event Survey; and
  • Usage data through trusted, third party vendors.
  • For what purposes does Ferndale Pride use your information?

Any information we collect from you will be used to personalize your experience working with Ferndale Pride, and to enhance the events and programs of Ferndale Pride for the community.

How does Ferndale Pride protect your information?

Ferndale Pride protects your information in three ways:

  • By hosting all data on secured servers provided by trusted, third party vendors;
  • By controlling access to all data through single and multi-factor authentication; and
  • By anonymizing demographics, feedback, and usage data in analysis and reporting.

Additionally, all Ferndale Pride personnel with administrative rights to Ferndale Pride networks and technology are bound to strict privacy rules through confidentiality agreements.

Does Ferndale Pride disclose your information to outside parties?

Ferndale Pride does not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted, third party vendors who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect our or others’ rights, property, or safety.

Anonymized, non-personally identifiable information may be provided to other parties for marketing, advertising, or other uses.

Does Ferndale Pride employ cookies and indirectly-collected information?

Ferndale Pride may use cookies to enhance your experience while using our website. A “cookie” is a small piece of data that is sent to your browser from our web server and is stored on your computer’s hard drive. The website also may use cookies or other technologies to track the specific pages viewed by visitors on the site or to target specific content that might be of interest to you. However, if you would prefer not to receive cookies, you can alter the configuration of your browser to refuse cookies. If you choose to have your browser refuse cookies, it is possible that some areas of our site will not function properly when you view them.

How does Ferndale Pride handle data to external links?

Ferndale Pride’s privacy policy applies only to your use of Ferndale Pride’s networks and technologies. Some of these (including but not limited to this website and the emails we send) contain links to external sites. We are not responsible for the privacy practices of these sites. Links to other sites do not imply an endorsement of the material or policies of those websites. You should read the privacy policies of each site you visit to determine what information they may be collecting from you.

What are your rights regarding the information Ferndale Pride collects?
Right to anonymous visits: You may visit our website anonymously.
Right to breach notification: Ferndale Pride will notify you within 72 hours of first having become aware of a data breach affecting your information.
Right to access: Ferndale Pride will provide you with (1) a confirmation as to whether or not your information is being processed, where, and for what purpose, and (2) a copy of your information, free of charge, in an electronic format, upon request.
Right to be forgotten: Ferndale Pride will remove your data from our networks and technologies upon request.
Your consent

By using the Ferndale Pride networks and technologies (including but not limited to this website, our email system, and our payment system), you consent to our privacy policy.

Contact information

If you have any questions about our privacy policy or compliance, or write to:

Ferndale Pride
ATTN: Privacy
430 E. Saratoga, Suite B, Ferndale, MI 48220